With 150 million active daily users, it’s no surprise that marketers worldwide are jumping on the Snapchat bandwagon – after all, the snap-based platform just surpassed Twitter in daily usage.
However, this excitement over Snapchat is not shared by most Asian brands. Here’s why Asian brands should incorporate this rising social platform into their marketing efforts.
Build an organic following
At the moment, Snapchat’s official ad solutions are not yet available in Asia. However, this is good news in disguise – by creating a free brand profile, Asian brands can build their follower base before Snapchat starts charging them for it.
Hence, by the time Snapchat ads arrive on Asian shores, these brands would already have sizable ‘fan clubs’ that they could sell to.
Become an early adopter
Currently, most Asian brands don’t have Snapchat accounts of their own, despite the platform’s growing popularity among Asians.
For instance, 32% of Singaporean teens are active Snapchat users, and the platform shows promising growth in other countries like the Philippines.
By capitalizing on Snapchat early, Asian brands can establish an early foothold in their markets.
Invest in a future user base
Teens are currently Snapchat’s most active users, but Snapchat won’t stay young forever.
According to entrepreneur and social media star Gary Vaynerchuk, Snapchat will go mainstream in time as its now-young supporters enter and mature in their careers.
Hence, opening Snapchat profiles today helps Asian brands to build trust over time with their (growing-up) followers.
Reach out to Milennial decision-makers
According to a report by marketing agency Sacunas, 73% of today’s 18-35 year olds are involved in product or service purchase decision-making at their companies – and this same generation also forms 70% of Snapchat’s user base.
By regularly updating their Snapchat brand profiles, milennial Snapchat users get to interact regularly with Asian brands, which then effectively increases brand reach and response.
Increase brand authenticity
Snapchat is loved because of its raw, unpretentious nature. Unlike more visually-oriented Instagram or Pinterest, Snapchat users don’t have to make their content ‘pretty’ to get likes.
Asian brands can use their Snapchat profiles to add personal touches to brand advertising. This saves the money they spend to look ‘polished’ on other social platforms and helps humanize the brand.
As a content marketing agency with an Asian focus, we’ve been experimenting with Snapchat on our phones as well. Contact us if you’d like to find out more.