Our intern shares how infographics helped her see information.
It’s no secret that Coca Cola is unhealthy for you. Doctors repeatedly highlight the dangers of its high sugar content, and yet — 1.9 billion bottles are consumed every day. Despite all the evidence that show the adverse effects of the fizzy beverage, it fails to make a lasting impact on consumers.
Ever since my first sip of Coca Cola, I’ve heard countless comments about how bad it is for my health, but none of them were particularly alarming. The label on the can said it contained 39g of sugar, but to be honest, I didn’t comprehend how much that was — I just knew it was a lot! It didn’t stop me. Ignorance is bliss, especially with a refreshing can of Coke on a sweltering hot day.
My loyalty to Coke wavered when I recently attended our Visual Communicator bootcamp, a content marketing workshop on the power of infographics. During one session, an infographic was shown to compare the sugar content in various food to a Krispy Kreme Donut.
I was surprised to find that a can of Coke nearly had the sugar content of four donuts. FOUR DONUTS! I usually feel guilty after eating one donut, but little did I know, I was basically guzzling down four in one go.
Through one infographics, the point was made loud and clear visually. I could comprehend and process the information I was given at a glance. It’s easier to remember “1 Coke = 4 donuts”, than “1 Coke = 39 grams of sugar”. Since then, I haven’t drunk a can of Coke!
The Krispy Kreme infographic was successful because it was believable, memorable, and influential. According to this study by NeoMam Studios, 67% of people are more inclined to believe information that is accompanied with visuals. They also remember at least 65% of the information given when it is presented with a relevant graphic.
The same study showed that people retained only 10% of text-only information.
Infographics aren’t the only medium to communicate your ideas visually. Pictures, videos, charts are all examples of graphic elements that can strengthen your message. Whichever your approach, learning to “speak visual” is instrumental today as an estimated 84% of communications are visual.
Learn how to make compelling visuals that deliver your message effectively in our Visual Communicator bootcamp. For details on the next event and other content marketing bootcamps, visit our Events page.