Viewers are 95% more likely to remember a call-to-action after watching a video, compared to just 10% for text. It is no surprise that marketers love videos — 88% of them are satisfied by the ROI of their video marketing efforts on social media.
At 3Degrees, we run Mobile Video Marketing Bootcamps for marketers and communicators who need to produce more videos on-the-go but may not necessarily have the budget to hire an agency every time. Our intern attended one of these bootcamps in Kuala Lumpur recently. She offers a peek into a day at our bootcamp here:
I’ve always wanted to try my hand at video marketing, especially since I’ve personally been influenced to make purchasing decisions through videos too many times. When I had the opportunity to attend one of our ‘Mobile Video for Marketers’ bootcamps, this is what I found out:
- Put in the effort
Mode of production doesn’t make or break a video. Though the industry standard has always been giant DSLRs with expensive lenses, it’s completely possible to create an amazing video with a mobile phone camera, just by putting in the necessary effort.Make up for the terrible zoom function on phone cameras by physically bringing yourself closer to the subject; scout ahead for places with good lighting if your phone camera can’t handle low-light situations. With these few easy fixes, mobile video can be as good as a professionally-shot one.
- Plan out your story
Storyboarding is very important. This isn’t new to most marketers, but to newbies like me, it was a completely new concept. Storyboarding doesn’t have to be extensive – just a few sketches and short sentences – but it serves as a good visual guide and shortens the time during the shooting and editing.Taking the time to draw out a story and a few key frames helps with both the overall flow and the aesthetic of the end product, so this step shouldn’t be skipped.
- Edit ruthlessly
The rule of thumb for most marketing videos are: the shorter, the better. Edit objectively –keep only clips that are needed for the audience’s understanding. It might be hard to kill your darlings, but your audience’s attention can only be kept for that long. Make the hard, but ultimately more rewarding choice of keeping in what you really need to convey your objective across.Editing is also where you can manage the flow and the storyline of your video, so keep your storyboard close and compare your creation to your notes from time to time.
Although I still have a long way to go in my videography journey, I was able to gain more confidence and experience behind the lens. And that’s a good start!