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Marketers, millennials are humans too

Marketers, millennials are humans too

Titien

October 3rd, 2017

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How to understand and appeal to this misunderstood market. ‘Millennial’ isn’t just a generational buzzword – it represents a huge demographic of consumers born between 1980 – 2000, with an annual buying power of $200 billion in the US alone. Brands and companies race to […]

What’s the difference between advertising, PR and content marketing? (Infographic)

What’s the difference between advertising, PR and content marketing? (Infographic)

Titien

March 1st, 2017

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On the surface, advertising, public relations and content marketing have a shared goal of promoting your business. Because of this, it’s easy for people to get confused between these three fields, or assume they’re more or less the same. There are several significant overlaps between […]