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How to create an amazing campaign brief (Infographic)

How to create an amazing campaign brief (Infographic)

Titien

May 23rd, 2019

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It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]

Nerding out at Graphika Manila 2019

Nerding out at Graphika Manila 2019

Titien

March 28th, 2019

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This year, we sent Designerd (our graphic designer) to the Philippines early February for Graphika Manila, the annual design conference for designers and creators. Here, she shares her experience about what she learned at the two-day event.   Graphika Manila has invited plenty of talented […]

Four tips for writing soulful B2B marketing

Four tips for writing soulful B2B marketing

Titien

February 14th, 2019

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Have you always wondered how great copywriters/content marketers can tug your heartstrings? We share some tips on how to write B2B content that touches the soul.   As a B2B marketing professional, you will normally have these copywriting concerns when creating collaterals: – Is there […]

Millennials in Asia: All Grown Up and Bankable

Titien

March 28th, 2016

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The millennial generation (born in the early 1980s to late 1990s) are starting to enter the workforce and now have the means to save money, create wealth and take up credit. Research by Visa shows that eight out of 10 millennials save a third of […]

Events and social media most effective marketing techniques in Asia

Events and social media most effective marketing techniques in Asia

Titien

March 25th, 2016

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Content marketing is gaining popularity in Asia. In the last three years since our agency was set up, we have worked with many marketers in the region to better engage with their target audience through customised, original content. We conducted a survey recently targeting marketers […]

A Grammar Cheat Sheet Even The Pros Can Use

A Grammar Cheat Sheet Even The Pros Can Use

Titien

December 1st, 2014

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Bad spelling and grammar can detract from that brilliant piece of marketing that you just came up with. I am also guilty of this infraction — my Achilles heel is may/might. This brilliant cheat sheet not just for word nerds but is a very useful […]

Common B2B Content Marketing Traps

Common B2B Content Marketing Traps

Titien

September 5th, 2013

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Joe Pulizzi’s recent post on ‘6 Common Enterprise Content Marketing Traps to Avoid’ is spot on. His full post is here but a quick summary: 1. A subscription layer to your content provides a rich opportunity to understand your customers 2. Companies need to engage brand […]