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Marketers, millennials are humans too

Marketers, millennials are humans too

Titien

October 3rd, 2017

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How to understand and appeal to this misunderstood market. ‘Millennial’ isn’t just a generational buzzword – it represents a huge demographic of consumers born between 1980 – 2000, with an annual buying power of $200 billion in the US alone. Brands and companies race to […]

Are white papers dead? (Video)

Titien

July 24th, 2017

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In 2015, white papers were one of the top 5 content formats of choice for Asian marketers. However, just a year later, white papers fell out of favour – according to our 2016 Content Marketing in Asia survey, only 20% of Asian marketers considered them […]