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Playback: Mobile video tips and tricks

Playback: Mobile video tips and tricks

Titien

June 25th, 2019

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Viewers are 95% more likely to remember a call-to-action after watching a video, compared to just 10% for text. It is no surprise that marketers love videos — 88% of them are satisfied by the ROI of their video marketing efforts on social media. At 3Degrees, […]

How to create an amazing campaign brief (Infographic)

How to create an amazing campaign brief (Infographic)

Titien

May 23rd, 2019

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It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]

Marketers, millennials are humans too

Marketers, millennials are humans too

Titien

October 3rd, 2017

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How to understand and appeal to this misunderstood market. ‘Millennial’ isn’t just a generational buzzword – it represents a huge demographic of consumers born between 1980 – 2000, with an annual buying power of $200 billion in the US alone. Brands and companies race to […]

Are white papers dead? (Video)

Titien

July 24th, 2017

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In 2015, white papers were one of the top 5 content formats of choice for Asian marketers. However, just a year later, white papers fell out of favour – according to our 2016 Content Marketing in Asia survey, only 20% of Asian marketers considered them […]