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How to create an amazing campaign brief (Infographic)
It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]
7 MarTech tools we love (and use)
Marketing technology (MarTech) is an inseparable part of marketing today. Having the right MarTech stack for your business can optimize workflows, increase productivity and increase the quality and depth of marketing content created. Here are 7 MarTech tools that we use on a regular […]
Graphic Design for Beginners
An intern’s journey to (passable) design: lessons learnt from facing a blank screen The first assignment I received at my new writing internship was to design a banner. If you’re thinking, “This doesn’t add up…”, then, same. The thought was daunting, that’s for sure – […]
Nerding out at Graphika Manila 2019
This year, we sent Designerd (our graphic designer) to the Philippines early February for Graphika Manila, the annual design conference for designers and creators. Here, she shares her experience about what she learned at the two-day event. Graphika Manila has invited plenty of talented […]
4 reasons why all marketers need good writing skills
In a world where content is created every minute, the task of creating good marketing copy no longer just falls to copywriters. Here are 4 reasons why marketers of all stripes need good writing skills: Stand out Consumers are starting to face content shock, where […]
How to Create Genuine Content (Infographic)
The benefits of genuine content are indeed well known across the marketing world: it ranks higher in Google searches and gets more engagement than curated content. However, creating content from scratch is no walk in the park. You need to do tons of research, experiment […]