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How to create an amazing campaign brief (Infographic)

How to create an amazing campaign brief (Infographic)

Titien

May 23rd, 2019

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It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]

7 MarTech tools we love (and use)

7 MarTech tools we love (and use)

Titien

May 7th, 2019

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Marketing technology (MarTech) is an inseparable part of marketing today. Having the right MarTech stack for your business can optimize workflows, increase productivity and increase the quality and depth of marketing content created.   Here are 7 MarTech tools that we use on a regular […]

Graphic Design for Beginners

Graphic Design for Beginners

Titien

April 22nd, 2019

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An intern’s journey to (passable) design: lessons learnt from facing a blank screen The first assignment I received at my new writing internship was to design a banner. If you’re thinking, “This doesn’t add up…”, then, same. The thought was daunting, that’s for sure – […]

Nerding out at Graphika Manila 2019

Nerding out at Graphika Manila 2019

Titien

March 28th, 2019

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This year, we sent Designerd (our graphic designer) to the Philippines early February for Graphika Manila, the annual design conference for designers and creators. Here, she shares her experience about what she learned at the two-day event.   Graphika Manila has invited plenty of talented […]

Four tips for writing soulful B2B marketing

Four tips for writing soulful B2B marketing

Titien

February 14th, 2019

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Have you always wondered how great copywriters/content marketers can tug your heartstrings? We share some tips on how to write B2B content that touches the soul.   As a B2B marketing professional, you will normally have these copywriting concerns when creating collaterals: – Is there […]

Here’s why long-form content works

Here’s why long-form content works

Titien

November 15th, 2018

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You may have heard – humans now have a shorter attention span than a goldfish. Marketers have responded –  six-second ads are becoming mainstream, and bite-size ‘listicles’ are a common sight on most social media platforms. However, if your audience can still binge on a season […]

The Lipstick Guide to Content Marketing

The Lipstick Guide to Content Marketing

Titien

August 16th, 2017

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Content marketing vs. branded content: what’s the difference?   Content marketing detractors often call it a fad, deeming it as nothing more than a veiled form of advertising.   The reality is that many people confuse content marketing with branded content.   In an age […]

Are white papers dead? (Video)

Titien

July 24th, 2017

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In 2015, white papers were one of the top 5 content formats of choice for Asian marketers. However, just a year later, white papers fell out of favour – according to our 2016 Content Marketing in Asia survey, only 20% of Asian marketers considered them […]

Instagram usage doubles among Asian marketers

Instagram usage doubles among Asian marketers

Titien

June 9th, 2017

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Asian marketers are becoming more strategic about the content they’re producing, according to our Content Marketing in Asia survey. In 2016, twice as many companies have developed a documented content strategy compared to the year before, while only 27% of companies do not have any […]

What’s the difference between advertising, PR and content marketing? (Infographic)

What’s the difference between advertising, PR and content marketing? (Infographic)

Titien

March 1st, 2017

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On the surface, advertising, public relations and content marketing have a shared goal of promoting your business. Because of this, it’s easy for people to get confused between these three fields, or assume they’re more or less the same. There are several significant overlaps between […]