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The Lipstick Guide to Content Marketing

The Lipstick Guide to Content Marketing

Titien

August 16th, 2017

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Content marketing vs. branded content: what’s the difference?   Content marketing detractors often call it a fad, deeming it as nothing more than a veiled form of advertising.   The reality is that many people confuse content marketing with branded content.   In an age […]

Are white papers dead? (Video)

Titien

July 24th, 2017

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In 2015, white papers were one of the top 5 content formats of choice for Asian marketers. However, just a year later, white papers fell out of favour – according to our 2016 Content Marketing in Asia survey, only 20% of Asian marketers considered them […]

Instagram usage doubles among Asian marketers

Instagram usage doubles among Asian marketers

Titien

June 9th, 2017

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Asian marketers are becoming more strategic about the content they’re producing, according to our Content Marketing in Asia survey. In 2016, twice as many companies have developed a documented content strategy compared to the year before, while only 27% of companies do not have any […]

What’s the difference between advertising, PR and content marketing? (Infographic)

What’s the difference between advertising, PR and content marketing? (Infographic)

Titien

March 1st, 2017

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On the surface, advertising, public relations and content marketing have a shared goal of promoting your business. Because of this, it’s easy for people to get confused between these three fields, or assume they’re more or less the same. There are several significant overlaps between […]

4 reasons why all marketers need good writing skills

4 reasons why all marketers need good writing skills

Titien

October 28th, 2016

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In a world where content is created every minute, the task of creating good marketing copy no longer just falls to copywriters. Here are 4 reasons why marketers of all stripes need good writing skills: Stand out Consumers are starting to face content shock, where […]

Seeking Junior Marketing Assistant/Internship

Seeking Junior Marketing Assistant/Internship

Titien

August 15th, 2016

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3Degrees Asia is a young content marketing company with offices in Singapore and Kuala Lumpur. We’re looking for a person to fill an internship or part-time role with us. The position will be for a minimum of three months, dependent on progress. Tasks: To support […]

5 reasons why Asian brands should embrace Snapchat

5 reasons why Asian brands should embrace Snapchat

Titien

August 3rd, 2016

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With 150 million active daily users, it’s no surprise that marketers worldwide are jumping on the Snapchat bandwagon – after all, the snap-based platform just surpassed Twitter in daily usage. However, this excitement over Snapchat is not shared by most Asian brands. Here’s why Asian […]

Why engagement marketing works (Infographic)

Why engagement marketing works (Infographic)

Titien

July 19th, 2016

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Want people to know your brand better? Get started on engagement marketing! Despite being a rather complicated-sounding phrase, engagement marketing is basically about creating experiences that help people connect more personally to your brand and your brand values. To understand engagement marketing better, think about […]

How to Create Genuine Content (Infographic)

How to Create Genuine Content (Infographic)

Titien

July 12th, 2016

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The benefits of genuine content are indeed well known across the marketing world: it ranks higher in Google searches and gets more engagement than curated content. However, creating content from scratch is no walk in the park. You need to do tons of research, experiment […]

Millennials in Asia: All Grown Up and Bankable

Titien

March 28th, 2016

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The millennial generation (born in the early 1980s to late 1990s) are starting to enter the workforce and now have the means to save money, create wealth and take up credit. Research by Visa shows that eight out of 10 millennials save a third of […]