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Handy knowledge centres for creators

Handy knowledge centres for creators

Titien

August 8th, 2019

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Bookmark these six links that can inspire your marketing creation. Creators can find it challenging to create at times, especially when we always have to think about fresh, new angles to get the audiences’ attention. Many have resorted to Google for their inspiration needs, but […]

Good advice for creatives

Good advice for creatives

Titien

July 12th, 2019

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Last June, we sent our Designerd to another creative conference. This time, she went to the SEA Connect – The Rise of Creative Economy, an annual South East Asia’s Creative Conference, that was held in conjunction with Adobe Certified Associate (ACA) Championship Malaysia 2019 Grand […]

Playback: Mobile video tips and tricks

Playback: Mobile video tips and tricks

Titien

June 25th, 2019

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Viewers are 95% more likely to remember a call-to-action after watching a video, compared to just 10% for text. It is no surprise that marketers love videos — 88% of them are satisfied by the ROI of their video marketing efforts on social media. At 3Degrees, […]

How to create an amazing campaign brief (Infographic)

How to create an amazing campaign brief (Infographic)

Titien

May 23rd, 2019

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It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]

7 MarTech tools we love (and use)

7 MarTech tools we love (and use)

Titien

May 7th, 2019

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Marketing technology (MarTech) is an inseparable part of marketing today. Having the right MarTech stack for your business can optimize workflows, increase productivity and increase the quality and depth of marketing content created.   Here are 7 MarTech tools that we use on a regular […]

Graphic Design for Beginners

Graphic Design for Beginners

Titien

April 22nd, 2019

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An intern’s journey to (passable) design: lessons learnt from facing a blank screen The first assignment I received at my new writing internship was to design a banner. If you’re thinking, “This doesn’t add up…”, then, same. The thought was daunting, that’s for sure – […]

Nerding out at Graphika Manila 2019

Nerding out at Graphika Manila 2019

Titien

March 28th, 2019

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This year, we sent Designerd (our graphic designer) to the Philippines early February for Graphika Manila, the annual design conference for designers and creators. Here, she shares her experience about what she learned at the two-day event.   Graphika Manila has invited plenty of talented […]

Four tips for writing soulful B2B marketing

Four tips for writing soulful B2B marketing

Titien

February 14th, 2019

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Have you always wondered how great copywriters/content marketers can tug your heartstrings? We share some tips on how to write B2B content that touches the soul.   As a B2B marketing professional, you will normally have these copywriting concerns when creating collaterals: – Is there […]

Here’s why long-form content works

Here’s why long-form content works

Titien

November 15th, 2018

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You may have heard – humans now have a shorter attention span than a goldfish. Marketers have responded –  six-second ads are becoming mainstream, and bite-size ‘listicles’ are a common sight on most social media platforms. However, if your audience can still binge on a season […]

The Lipstick Guide to Content Marketing

The Lipstick Guide to Content Marketing

Titien

August 16th, 2017

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Content marketing vs. branded content: what’s the difference?   Content marketing detractors often call it a fad, deeming it as nothing more than a veiled form of advertising.   The reality is that many people confuse content marketing with branded content.   In an age […]