BLOG

The Lipstick Guide to Content Marketing

The Lipstick Guide to Content Marketing

Titien

August 16th, 2017

0 Comments

Content marketing vs. branded content: what’s the difference?   Content marketing detractors often call it a fad, deeming it as nothing more than a veiled form of advertising.   The reality is that many people confuse content marketing with branded content.   In an age […]

Why engagement marketing works (Infographic)

Why engagement marketing works (Infographic)

Titien

July 19th, 2016

0 Comments

Want people to know your brand better? Get started on engagement marketing! Despite being a rather complicated-sounding phrase, engagement marketing is basically about creating experiences that help people connect more personally to your brand and your brand values. To understand engagement marketing better, think about […]

How to Create Genuine Content (Infographic)

How to Create Genuine Content (Infographic)

Titien

July 12th, 2016

0 Comments

The benefits of genuine content are indeed well known across the marketing world: it ranks higher in Google searches and gets more engagement than curated content. However, creating content from scratch is no walk in the park. You need to do tons of research, experiment […]