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How to create an amazing campaign brief (Infographic)
It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]
Graphic Design for Beginners
An intern’s journey to (passable) design: lessons learnt from facing a blank screen The first assignment I received at my new writing internship was to design a banner. If you’re thinking, “This doesn’t add up…”, then, same. The thought was daunting, that’s for sure – […]
Four tips for writing soulful B2B marketing
Have you always wondered how great copywriters/content marketers can tug your heartstrings? We share some tips on how to write B2B content that touches the soul. As a B2B marketing professional, you will normally have these copywriting concerns when creating collaterals: – Is there […]
Here’s why long-form content works
You may have heard – humans now have a shorter attention span than a goldfish. Marketers have responded – six-second ads are becoming mainstream, and bite-size ‘listicles’ are a common sight on most social media platforms. However, if your audience can still binge on a season […]
Are white papers dead? (Video)
In 2015, white papers were one of the top 5 content formats of choice for Asian marketers. However, just a year later, white papers fell out of favour – according to our 2016 Content Marketing in Asia survey, only 20% of Asian marketers considered them […]
This is why some social media boosts work better than others
We are increasingly doing content marketing work on social media for our clients. Creating engaging content is the first step. Knowing when to boost your social media post can help you gain better ROI in your ad spend. Tip 1: Boost the post that is […]
Instagram usage doubles among Asian marketers
Asian marketers are becoming more strategic about the content they’re producing, according to our Content Marketing in Asia survey. In 2016, twice as many companies have developed a documented content strategy compared to the year before, while only 27% of companies do not have any […]
Merging Facebook pages: a quick guide
Do a quick search for your local business on Facebook. What do you see? If you see two or more pages with your business name on it, chances are that you only own one of them. These ‘duplicate’ pages may even have reviews, check-ins and […]