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Millennials in Asia: All Grown Up and Bankable

Titien

March 28th, 2016

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The millennial generation (born in the early 1980s to late 1990s) are starting to enter the workforce and now have the means to save money, create wealth and take up credit. Research by Visa shows that eight out of 10 millennials save a third of […]

3 ducks in a row or 10 ways I still think content marketing is like publishing (part 3)

3 ducks in a row or 10 ways I still think content marketing is like publishing (part 3)

Titien

September 1st, 2013

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Now for the final three! 3. Hire great storytellers Everyone can put a pen to paper or finger to keyboard in these days but not everyone can weave words into a story that will leave your prospect wanting more. Sure, I have a vested interest […]

10 ways (I still think) content marketing is like publishing (part deux)

10 ways (I still think) content marketing is like publishing (part deux)

Titien

August 30th, 2013

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We’re now in part 2 of 3 of my Top 10 list. And I do have a reason to post Obama’s photo other than that he’s finally getting cuter with that grey hair. Really. 7. Appeal to human interest. Forget business to business, sell people to […]

10 ways (I still think) content marketing is like publishing (part 1)

10 ways (I still think) content marketing is like publishing (part 1)

Titien

August 29th, 2013

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There is a great deal of to and fro on this topic but I still believe that writers and publishers make the best content marketers. Perhaps I’m biased as the 3 Degrees team have worked in publishing before but the best publishers like Tyler Brûlé of Wallpaper and […]

Webinar next week!

Webinar next week!

Titien

August 22nd, 2013

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The financial services industry may not be the first place to look for marketing content that wows your prospects. Admittedly, financial marketers face unique content challenges from regulatory restrictions, legal and compliance intervention, low funding and a silo organization that lacks a single voice. I […]