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How to create an amazing campaign brief (Infographic)

How to create an amazing campaign brief (Infographic)

Titien

May 23rd, 2019

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It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]

7 MarTech tools we love (and use)

7 MarTech tools we love (and use)

Titien

May 7th, 2019

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Marketing technology (MarTech) is an inseparable part of marketing today. Having the right MarTech stack for your business can optimize workflows, increase productivity and increase the quality and depth of marketing content created.   Here are 7 MarTech tools that we use on a regular […]

Instagram usage doubles among Asian marketers

Instagram usage doubles among Asian marketers

Titien

June 9th, 2017

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Asian marketers are becoming more strategic about the content they’re producing, according to our Content Marketing in Asia survey. In 2016, twice as many companies have developed a documented content strategy compared to the year before, while only 27% of companies do not have any […]