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How to create an amazing campaign brief (Infographic)

How to create an amazing campaign brief (Infographic)

Titien

May 23rd, 2019

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It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]

Nerding out at Graphika Manila 2019

Nerding out at Graphika Manila 2019

Titien

March 28th, 2019

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This year, we sent Designerd (our graphic designer) to the Philippines early February for Graphika Manila, the annual design conference for designers and creators. Here, she shares her experience about what she learned at the two-day event.   Graphika Manila has invited plenty of talented […]

Marketers, millennials are humans too

Marketers, millennials are humans too

Titien

October 3rd, 2017

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How to understand and appeal to this misunderstood market. ‘Millennial’ isn’t just a generational buzzword – it represents a huge demographic of consumers born between 1980 – 2000, with an annual buying power of $200 billion in the US alone. Brands and companies race to […]

This is why some social media boosts work better than others

This is why some social media boosts work better than others

Titien

July 12th, 2017

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We are increasingly doing content marketing work on social media for our clients. Creating engaging content is the first step. Knowing when to boost your social media post can help you gain better ROI in your ad spend.   Tip 1: Boost the post that is […]

What’s the difference between advertising, PR and content marketing? (Infographic)

What’s the difference between advertising, PR and content marketing? (Infographic)

Titien

March 1st, 2017

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On the surface, advertising, public relations and content marketing have a shared goal of promoting your business. Because of this, it’s easy for people to get confused between these three fields, or assume they’re more or less the same. There are several significant overlaps between […]