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Good advice for creatives

Good advice for creatives

Titien

July 12th, 2019

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Last June, we sent our Designerd to another creative conference. This time, she went to the SEA Connect – The Rise of Creative Economy, an annual South East Asia’s Creative Conference, that was held in conjunction with Adobe Certified Associate (ACA) Championship Malaysia 2019 Grand […]

Playback: Mobile video tips and tricks

Playback: Mobile video tips and tricks

Titien

June 25th, 2019

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Viewers are 95% more likely to remember a call-to-action after watching a video, compared to just 10% for text. It is no surprise that marketers love videos — 88% of them are satisfied by the ROI of their video marketing efforts on social media. At 3Degrees, […]

How to create an amazing campaign brief (Infographic)

How to create an amazing campaign brief (Infographic)

Titien

May 23rd, 2019

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It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]

Nerding out at Graphika Manila 2019

Nerding out at Graphika Manila 2019

Titien

March 28th, 2019

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This year, we sent Designerd (our graphic designer) to the Philippines early February for Graphika Manila, the annual design conference for designers and creators. Here, she shares her experience about what she learned at the two-day event.   Graphika Manila has invited plenty of talented […]

Four tips for writing soulful B2B marketing

Four tips for writing soulful B2B marketing

Titien

February 14th, 2019

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Have you always wondered how great copywriters/content marketers can tug your heartstrings? We share some tips on how to write B2B content that touches the soul.   As a B2B marketing professional, you will normally have these copywriting concerns when creating collaterals: – Is there […]

Here’s why long-form content works

Here’s why long-form content works

Titien

November 15th, 2018

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You may have heard – humans now have a shorter attention span than a goldfish. Marketers have responded –  six-second ads are becoming mainstream, and bite-size ‘listicles’ are a common sight on most social media platforms. However, if your audience can still binge on a season […]

This is why some social media boosts work better than others

This is why some social media boosts work better than others

Titien

July 12th, 2017

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We are increasingly doing content marketing work on social media for our clients. Creating engaging content is the first step. Knowing when to boost your social media post can help you gain better ROI in your ad spend.   Tip 1: Boost the post that is […]