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How to create an amazing campaign brief (Infographic)

How to create an amazing campaign brief (Infographic)

Titien

May 23rd, 2019

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It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]

10 ways (I still think) content marketing is like publishing (part 1)

10 ways (I still think) content marketing is like publishing (part 1)

Titien

August 29th, 2013

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There is a great deal of to and fro on this topic but I still believe that writers and publishers make the best content marketers. Perhaps I’m biased as the 3 Degrees team have worked in publishing before but the best publishers like Tyler Brûlé of Wallpaper and […]