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Here’s why long-form content works

Here’s why long-form content works

Titien

November 15th, 2018

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You may have heard – humans now have a shorter attention span than a goldfish. Marketers have responded –  six-second ads are becoming mainstream, and bite-size ‘listicles’ are a common sight on most social media platforms. However, if your audience can still binge on a season […]

Are white papers dead? (Video)

Titien

July 24th, 2017

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In 2015, white papers were one of the top 5 content formats of choice for Asian marketers. However, just a year later, white papers fell out of favour – according to our 2016 Content Marketing in Asia survey, only 20% of Asian marketers considered them […]