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How to create an amazing campaign brief (Infographic)

How to create an amazing campaign brief (Infographic)

Titien

May 23rd, 2019

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It’s basically a Game of Thrones Tones. A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important […]

Nerding out at Graphika Manila 2019

Nerding out at Graphika Manila 2019

Titien

March 28th, 2019

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This year, we sent Designerd (our graphic designer) to the Philippines early February for Graphika Manila, the annual design conference for designers and creators. Here, she shares her experience about what she learned at the two-day event.   Graphika Manila has invited plenty of talented […]

Four tips for writing soulful B2B marketing

Four tips for writing soulful B2B marketing

Titien

February 14th, 2019

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Have you always wondered how great copywriters/content marketers can tug your heartstrings? We share some tips on how to write B2B content that touches the soul.   As a B2B marketing professional, you will normally have these copywriting concerns when creating collaterals: – Is there […]

Here’s why long-form content works

Here’s why long-form content works

Titien

November 15th, 2018

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You may have heard – humans now have a shorter attention span than a goldfish. Marketers have responded –  six-second ads are becoming mainstream, and bite-size ‘listicles’ are a common sight on most social media platforms. However, if your audience can still binge on a season […]

Are white papers dead? (Video)

Titien

July 24th, 2017

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In 2015, white papers were one of the top 5 content formats of choice for Asian marketers. However, just a year later, white papers fell out of favour – according to our 2016 Content Marketing in Asia survey, only 20% of Asian marketers considered them […]