You’re convinced of the power of videos: they generate 1200% more shares, 80% more conversions, and drive a 157% increase in organic search engine traffic.

Creating a video that engages your audience is not as complicated as it seems. For a start, keep these 5 tips in mind:

Keep it short
Video viewers have short attention spans. Research shows that one-fifth of video viewers stop watching after 10 seconds. Keep it short and to the point.

Keep it human
Videos don’t have to be expensive to be loved. By staying true to your brand’s personality and allowing viewers to go behind the scenes, your audience will relate better to your video (and your brand).

Keep it useful
The #1 thing that people want is how to solve their problems — at life or at work. Use your videos to show how your products solve real-life situations.

Keep it searchable
Search Engine Optimisation (SEO) tags, social hashtags, and social sharing and boosting are all great ways of spreading the word about your video and getting people to watch it.

Keep it actionable
At the end of the day, marketing videos are sales tools that can help with engagement and lead generation. Clear Call-To-Actions (CTAs) in your videos help lead your audience to the next action.