It’s basically a Game of Thrones Tones.

A quality marketing campaign is reflected on many different aspects: from the brief to laying out the copy to doing edits after edits before everything is finalised. When you’re collaborating with different content creators like copywriters and designers, it’s important to get everyone on the same page, and also avoid any unnecessary grief. 

For a smooth and timely delivery process, always start with a clear and detailed brief. Follow this guide on getting it together.