The financial services industry may not be the first place to look for marketing content that wows your prospects.
Admittedly, financial marketers face unique content challenges from regulatory restrictions, legal and compliance intervention, low funding and a silo organization that lacks a single voice.
I will be speaking in a webinar organised by ProFundCom on how financial marketers can improve marketing content and connect with your prospects at a more meaningful level.
Issues I plan to cover are:
The webinar “Top Ways to Increase Engagement with your Prospects” will cover how
- Why do you need to improve your marketing content?
- How do you develop a single voice across siloes?
- Types of content and when to use them
- Leveraging content already exists with your organisation
Do join me next Wednesday, August 28 2013 at 10 a.m (UK)/ 5 p.m. (SG/HK).
I look forward to meeting you online!