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Why B2B companies should deploy video marketing

Why B2B companies should deploy video marketing

Video marketing is one major trend that is here to stay, as many marketing experts have predicted. B2B businesses can benefit from this form of content marketing as it helps further enhance your outreach.

According to the 2015 B2B Video Content Marketing Survey by The Web Video Marketing Council, Flimp Media and Reel SEO, 96% of B2B companies are actively engaged in video content marketing today.

The survey also revealed that brands and businesses have already added video into their marketing mix over the past 2 to 5 years. They apply it for:

  • Brand enhancement (80%)
  • Product and service promotions (65%)
  • Generate new sales leads (57%)
  • As marketing collateral to educate prospects (55%)

It clearly works, as 73% of the respondents confirmed that video has positively impacted their marketing return on investment (ROI). This is a good reason why B2B marketers should not shy away from deploying marketing videos.

Have you used video for your B2B marketing? Tell us your experience.

If you are looking to improve your video production know-how, visit our Events page for the next Video Marketing Bootcamp or email us at for more info.

Tags: B2B Marketing, Brand Activation, Content Generation, Mobile Video

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