Want people to know your brand better? Get started on engagement marketing!

Despite being a rather complicated-sounding phrase, engagement marketing is basically about creating experiences that help people connect more personally to your brand and your brand values.

To understand engagement marketing better, think about ad campaigns that strike emotional chords with their audiences – for example, SK-II’s ‘Marriage Market Takeover’ campaign in China, or Petronas’ ‘Tan Hong Ming’ ad in Malaysia. Then, imagine taking that connection beyond a single campaign to create a memorable brand experience for each customer, every time.

We’ve written a detailed explanation on what engagement marketing is here, but to convince you further, here are 5 reasons why you should embrace it.