On the surface, advertising, public relations and content marketing have a shared goal of promoting your business. Because of this, it’s easy for people to get confused between these three fields, or assume they’re more or less the same.

There are several significant overlaps between these three fields, such as their promotional intent, their close relationship with sales, and their ultimate aim in marketing a brand.

However, these three fields represent three fundamentally different approaches to marketing a brand. The infographic on the right summarises the main differences between them.

As the newest entrant to this list, content marketing is a field that still puzzles many. If that’s you, stick around and read the other entries here in #contentlab – we’re a content marketing agency after all ☺