In 2015, white papers were one of the top 5 content formats of choice for Asian marketers.

However, just a year later, white papers fell out of favour – according to our 2016 Content Marketing in Asia survey, only 20% of Asian marketers considered them as effective lead generation tools.

Are white papers truly dead? Watch the video below to find out.

If you’d like more information about the findings of the 2016 Content Marketing in Asia survey, send us an email at hello@3degrees.asia and ask for your copy.