Content marketing is gaining popularity in Asia. In the last three years since our agency was set up, we have worked with many marketers in the region to better engage with their target audience through customised, original content.
We conducted a survey recently targeting marketers from multiple industries Asia and found some surprising trends. Our respondents also shared insights their struggles, successes, and what the future holds for content marketing in Asia.
Here’s an excerpt from the report:
“In-person events like conventions, trade shows, road shows and workshops are considered the most effective marketing approaches according to 55% of marketers surveyed. This is not completely surprising as activities driven by human interaction and a personalised approach would always have a higher success rate.”
To get your complimentary copy of the report, please contact us at email@example.com.Tags: B2B Marketing, B2C Marketing, Events, Social Media