The benefits of genuine content are indeed well known across the marketing world: it ranks higher in Google searches and gets more engagement than curated content.

However, creating content from scratch is no walk in the park. You need to do tons of research, experiment with different content mediums, and mould it in a way that persuades people to buy something – while not sounding like a pushy salesperson!

Overwhelming, isn’t it? As marketers, we understand this dilemma all too well, so we’ve brainstormed and came up with this simple infographic to help you in the process.